Annually, in the beginning of spring, the most beautiful and talented girls are selected. Title of the most beautiful girls is determined at the Tatar Festival ” Nowruz Guzale.” Contenders for the title are sorted out in Sterlitamak Dyurtyuli, Tuimazy and in a village Verkhny Kigy. In a second round, on February 9, a jury has selected 12 contestants. They will meet in a final, which is to be held on February 28, in Ufa, at the Tatar theater “Nur”. In a fight for the title of “Nowruz Guzale”, the girls overcome several phases. In a pre- prepared item, the beauties will have to reflect the beauty and uniqueness of Tatar culture . In a phase “Fur -show”, the girls will show themselves in fur garments. In “Stilyagi” show the girls will show themselves in flamboyant dresses, in the style of the 50s. At one of the following parts, the contenders will perform in a duet with the artists of the theater “Nur”.