September 3, 2016, Chelyabinsk again to take the best tatarochka (Tatar girls) from different regions of Russia and for the first time from around the world. In the capital of South Urals a final of the International Competition of beauty and talent “Tatar kyzy-2016” will be held.

This year for the crown of best tatarochka will fight the winners of the regional stage from Chelyabinsk, Kirov, Volgograd, Leningrad, Tomsk, Tyumen, Perm oblast, Republics of Komi, Mari El, Tatarstan, Bashkortostan, the country’s capital cities – Moscow, St. Petersburg, Kazan. At the final contest representative of 22 Russian regions will perform, as well as tatarochki from countries near and far abroad: Latvia, Kazakhstan, Uzbekistan and Kyrgyzstan. Each of the girls will bring to the South Ural a

flavor of the region, show the traditions and customs of the Tatars their region, city and republic.

Traditionally International Competition is supported by the Governor and the Government of the Chelyabinsk region, the President and the Government of the Republic of Tatarstan, the World Congress of Tatars, the World Forum of Tatar youth. Of particular interest in the project is exposed by the Federal Agency for the Affairs of Nationalities of the Federal Assembly of the Russian Federation. The organizing committee of the project is headed by the deputy of the Legislative Assembly of the Chelyabinsk region, head of the largest in the Urals Federal District network pharmacies “Classic”, head of the South Ural Tatars Congress Lena Kolesnikova. As Lena Rafikovna tells, this year’s final show will be held traditionally in the ice arena “Tractor”, it holds more than seven thousand spectators. Finals of the project consistently are performed at sold out. This year, the star guests of the project will be the stars of the Tatar and Russian pop Dina Garipova, Aidar Galimov, the State Song and Dance Ensemble of the Republic of Tatarstan. The show will star entertainers of the Southern Urals and Tatarstan – Zulfiya Shakhvaleeva, Ruslan Mazitov and Rishat Akhmadullin.

For many viewers from Russia and the countries of near and far abroad, watching the competition for 6 years, every final show “Tatar kyzy” turns into s a holiday rich in ethnic culture, a vivid celebration of feminine beauty and grace. 2016 will be no exception – beautiful tatarochki will this season surprise and delight by their clothes, unique oriental flavor of performances, the girls decorate the stage of the final show by their multifaceted talents. Director’s group will be headed by the famous master of the show from Naberezhnye Chelny Marina Kostina. Profound ideas of competition will form the basis for the final, which vividly tell about the important role of women on the earth.