October 31, TRC “Korston” in Kazan hosts the International Design Competition of national clothes «National Fashion», annually gathering in the capital of Tatarstan designers from around the world. Its organizers are the Kazan State Research Technological University KSRTU (department “Design”) and the magazine “Syuyumbike”.
As one of the oldest national publications of the republic the magazine “Suyumbike” sees as one of the main objectives of its activities the preservation of identity and rich ethnic culture of the Tatar people. Revival of national traditions and introduction of elements of national clothes in modern life style is part of the joint work between the magazine “Suyumbike” KSRTU and the Ministry of Culture of the Republic of Tatarstan.
This year the competition is held in the framework of the Year of Culture of the Russian Federation. The competition is supported by the Ministry of Culture of the Republic of Tatarstan, the Union of Designers of Russia and Tatarstan. Its support for the competition has been rendered also by jewelry factory “Kulon”, “Master OM” natural cosmetics, Shamails by Natalia Sayarova “Living Clay”, OOO “Pestrechinka», “Corsocomo”, GUESS, model agency “Persona”.
Contest «National Fashion» is held in order to create public interest in national culture of different nations and is an international platform for showcase of the latest developments by modern clothing designers in the national style. Contest «National Fashion» greatly extends the life of areolas of national costume, allowing it to integrate into the modern fashions and you can join a growing number of talented designers to national fashion industry.
Novice designers and famous designers from different countries and regions of Russia take part in a contest. «National Fashion» Participants are not limited by any age or nationality.
Geography of the contest is also not limited and includes a demonstration of the national dress by any nation of the world.
The main intrigue of this contest is presentation by a model of one of the stars finalists at the show “Golos”, a name which still has been kept secret.
